How to Generate B2B Leads through Inbound Marketing
A beginner's guide to building an inbound machine that churns out high quality leads!

Why we created this ebook?

A goal without a plan is just a wish

Lead generation is the most important aspect for the growth of any B2B business.
 When we say leads, we mean high qualified opportunities that can convert into customers!

The first step to seeing success with any marketing initiatives is to craft an effective and well-thought out strategy. After working with several reputable clients and drawing important insights from their case studies, we have decided to create this step-by step guide to help you get started on the right foot.

This ebook isn’t going to give you a series of “tips”, “hacks” or “best practices” of lead generation. The goal of this ebook is to offer you a well laid-out strategy, a framework, if you will. Here’s a quick peek:

  • Importance of Inbound Marketing

  • Introduction to SMarketing and how you can create your own SLA

  • Building effective buyer personas

  • Creating unique and inspiring content for your industry

  • Amplifying reach through content distribution and content promotion

  • How to convert visitors to leads using effective CTAs

  • Best practices of email marketing and finally,

  • Everything you need to know to close the deal!